Viral Marketing

Posted: August 9, 2010 in Branding, Social Media
Tags: , , , ,

“In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!” ~Eric Hoffer

In a nutshell, it comes down to adaptability. If you are not adapting and continue to fight the current technological Social Marketing trends and new consumer habits, your business is headed for disaster OK. So now that you know that… Lets talk about an important piece to the puzzle.

Viral Marketing

We want to clear something up. Viral marketing is in no way related to a virus (computer or human). This is not spamming. On the contrary, this term refers to a marketing plan which spreads like a virus. Simply put, from one person to the next at super high-internet-speed. Otherwise known as “buzz marketing,” viral marketing just refers to any tactic or strategy that establishes a buzz about you and your brand or your business. Thus getting other people to spread the word.

This market-domination strategy can be put on auto-pilot, with absolutely no extra effort on your part. This can also be extremely effective! Here is a typical example that I want give. Let’s say you are a chiropractor and you strategically post a message, send out an article or a video on one or more of your social media sites about one aspect of health or chiropractic… And 1000 people in your area see it and read it, and 500 of those 1000 people send it to 100 more people, and 50 of them send it to 25 more and so on and so forth, until you have reached hundreds of thousands of people! That is leveraging the power of social media and creating viral marketing.

Social Media, in short, is what viral marketing is all about. Social Media spreads your marketing message to massive amounts of people that you wouldn’t have reached with other traditional forms of media. Companies like Nu Digital Media can help you automate a viral marketing campaign to targeted prospects with little effort on your part.

The ultimate question is… Do you like to work smarter or harder? Why aren’t you leveraging social media to expand the growth of your business? What are you waiting for? Are you going to let someone else dominate your market? Then you need to get the front pages of Google, Yahoo, Bing and other search engines by taking control of the social sites, blogs and forums in your area. Create, Maintain and Dominate your on-line presence or someone else will…


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